The Pasadena Arts Marketing Group is an opportunity for Pasadena’s arts and cultural organizations to utilize the services of APB Media, a marketing and distribution company, multiple times throughout the year.  Participating organizations’ print materials—brochures, flyers, postcards, posters, etc.—are distributed at locations specified by the organization or recommended by APB Media.  Group participants must be current organizational members of the Pasadena Arts Council. 

The Arts Marketing Group offers members flexibility—simply choose a desired demographic or geographic market in the Los Angeles region; frequency—members can use this service as often as the program schedule requires it; consistency—the organization will achieve ongoing and repeated impressions with key audiences, and value—the cost per year will be lower than the average quarter-page newspaper ad, but members can potentially reach tens of thousands more of their desired demographic. 

In addition, this program will further brand Pasadena as a cultural destination.  The cumulative effect of each organization’s outreach efforts via print materials saturating shared markets will enhance awareness of Pasadena as a dynamic and cultural hotspot.

ARTS MARKETING GROUP

Interested in joining the Pasadena Arts Marketing Group?


Contact us by e-mailing info@pasadenaartscouncil.org or by calling 626-793-8171.